VisionKraft

Fractional GTM lead · Singapore · APAC

Your product works. The institutions still haven't said yes.

I take fintech, AI and enterprise technology companies into banks, regulators and large enterprises across APAC, and own the go-to-market from first conversation to signed deal.

Most recently, SGTraDex and MBI to a signed LOI for a Singapore–Malaysia digital trade corridor.

Ashwin Safaya
Ashwin Safaya

Sound familiar?

A bank liked the demo. Six months later, the pilot still hasn't started.

You want to expand into APAC, with no team on the ground and no one the regulators know.

Plenty of first meetings, and very few that turn into a signed pilot or contract.

If one of these is you, that's the work I do.

Where deals with institutions stall

Deals with institutions usually stall at one of four points. I work through each of them with you.

  1. 01

    Map who says yes

    Regulator, bank, platform operator, partner. Who signs, who can block, and in what order.

  2. 02

    First partner

    One institution whose name makes the next conversation easier.

  3. 03

    First pilot

    A scoped test the institution can approve within its own rules.

  4. 04

    Signed commitment

    An LOI, an integration or a contract.

Track record

ZenithBlox

SGTraDex and MBI to a signed LOI for a Singapore–Malaysia digital trade corridor. No prior relationships on either side.

Billon

Found the Reserve Bank Innovation Hub's DLT project for Indian banking and positioned Billon into it. Proof of concept completed in 2022.

NPCI International

Country Manager in Singapore for UPI cross-border payments, across the UPI–PayNow linkage with DBS and MAS.

See the full track record

Two ways to work together

SIX WEEKS · FIXED FEE

Market Entry Sprint

For founders who need to know where to start in APAC.

MONTHLY · THREE-MONTH START

Retainer

For founders who need someone to own the commercial side now.

Work with me

Is this a fit?

Your product is live, or a proof of concept has worked with at least one customer. An LOI or signed pilot helps.

Your growth depends on a bank, regulator or large enterprise in APAC.

A founder stays involved. Institutions want to meet the people who will build and support the product.

Newsletter

Before Execution

A weekly newsletter on governance, regulated finance and institutional AI, for people taking digital infrastructure into regulated markets.

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Market entry diagnostic

Bring the deal that's stuck.

Bring the market or institution where things have stalled. We'll map who has to say yes and where it's getting stuck. You leave with a clear next move, whether or not we work together.

30 minutes · video call

  1. Pick a time
  2. Tell me the company and the market
  3. We talk, and you leave with a clear next move
Choose a time

Or email ash@visionkraftasia.com